Lehigh Mining & Navigation is a new name for a decade old advertising and public relations firm. Formerly known as Spark, LM&N is in Bethlehem, Pennsylvania, about a mile or so from the Lehigh River and the former site of Bethlehem Steel. The land we work on is steeped in America’s industrial history, and our name is a respectful nod to the giant companies that once thrived here.
There’s more to us than a name connecting us to our hometown’s industrial history. It summarizes what we do — mining for insights into what makes your company unique, digging deep for compelling ideas and using smarts and strategy to lead your brand to bigger and better places.
You won’t find some branded gimmick that guides our work. What you will find, however, is a collection of passionate problem solvers. We enjoy collaborating with each other and with our clients. We possess a reverence for creativity that delivers results. We look for unique solutions because every client is different. You have a story to tell. We’ll make sure the world knows it.
There are agency owners who don’t like getting their hands dirty doing actual work. Then there’s Denis. He’s passionate about finding the big idea, refining it and bringing it to life on paper or on screen. He’s known around here as a tireless prodder of talent — always pushing for better, smarter and more creative solutions. Denis has worn many hats during his three decades of experience: production manager, designer, art director, creative director, and managing partner. He’s held senior creative positions at the region’s top agencies before starting Lehigh Mining & Navigation in 2004. Check his shelves at the office, and you’ll find dozens of awards from regional and national creative competitions. Bonus fact: Denis is LM&N’s most educated partner — he possesses a Master’s in Advertising from Syracuse University.
Scott hails from New England, where he started his career in college as a reporter for the AP. While covering politics in the hallowed halls of the Rhode Island State House was fine, Scott wanted to tackle more creative writing and put together a copywriter’s portfolio. It kicked off 20 years in the business that has taken him to agencies in Providence, Boston, New York and eventually Bethlehem. Along the way, his work has been recognized by prestigious creative competitions such as the Addy Awards, Communication Arts and the New England Hatch Awards. He started Lehigh Mining & Navigation in 2004, where he continues to win regional and national awards while creating and helping to oversee the agency’s work. Scott is one of the few agency owners who loves staring at a blank sheet of paper for as long as it takes to solve an advertising problem. Chalk it up to a strong Puritan work ethic.
For more than a century, much of America’s industrial might was concentrated in tiny Bethlehem, Pennsylvania. The town was home to Bethlehem Steel, a company established around 1857 on the banks of the Lehigh River. Coal that fueled the company’s blast furnaces was mined in the northern part of the state and navigated to the plant through a system of canals and rivers.
Bethlehem was the epitome of a company town and prospered as the Steel, as it was known around here, rapidly expanded through the first half of the twentieth century. During World War II, the company built 15 ships a day and later forged the steel for the Golden Gate Bridge and much of New York City’s skyline. At its peak in 1957, the Steel employed 167,000 people worldwide.
After the last beam was forged at the company’s Bethlehem plant in 1995 and the rest of the company was sold in 2003, it left the region on shaky economic ground. More than a decade later, Lehigh Valley is invigorated with new businesses, including professional sports, world-class entertainment and urban revitalization projects that have transformed our downtowns into thriving places to live and work.