There was a time not very long ago where a couple of well-placed news articles in prominent national or regional media news outlets – newspapers, magazines, TV news shows – would reach a high percentage of the population.
We all know what’s been happening. Newspaper circulation is down dramatically. (Circulation per capita declined from 35 percent in the mid-1940s to under 15 percent today.) Magazine readership has tanked (single-copy sales of Time magazine are down nearly 50% since 2008. Ouch.) Network news viewership has been surprisingly steady in the last couple of years – leveling off from a 50 percent drop since 1980 – but there’s a lot of competition and noise from cable.