While ad fraud has been a topic of increasing industry concerns, the process to correct the issue has been slow. However, we now know more about the facts at hand than ever before. Knowledge is power.
Adweek’s article titled “Nearly 25% of Video Views are Fraudulent….” gives breadth to the scope of complications. Per Adweek, bot fraud will account for $6.3 billion of industry dollars next year. Programmatic ad channels which provide automated, real time ad buying ability is exhibiting challenges and threats to advertisers.
Here is what you need to know.