If used correctly, social media can be a very effective tool for your company. But, finding that correct path can be time consuming and sometimes frustrating, making you want to throw in the towel after a bit. It really is a work (and learn) in progress. We totally understand that. Admittedly, we didn’t utilize social media much before our rebranding, and now it’s something that we’re still navigating. We found a few helpful hints that we think would help you too.
“Everybody laughs the same in every language because laughter is a universal connection.” –Yakov Smirnoff
Humor and laughter are two of the best ways to bring people together. Nothing bridges the gap between language, culture, age, or demographics better. Laughter is one of the first sounds a child makes, and is one of the oldest forms of showing interest and excitement in something. Humor has a way of connecting people even, and perhaps especially, in today’s digital world.
On personal social media profiles, you see constant sharing of humorous videos (hello, “Ow Charlie bit me” 10 years later,
A few weeks back, after many months of planning, my family and I pulled out of the driveway to begin our trek to Disney World. I was dreading it. The thought of walking 10 miles a day and waiting hours in lines in the oppressive Florida heat had me wishing for a lake house vacation. Still, knowing that my 9-year-old daughter was going to have the time of her life, I took one for the team.
A funny thing happened on the way to the “happiest place on earth.” I quickly learned that I was also going to enjoy this trip and learn something along the way all thanks to Big Data.
Whether it’s original content like Serial or timeshifting of popular NPR programs like “Wait Wait Don’t Tell Me,” podcasting has steadily gained popularity since its genesis shortly after the introduction of the iPod. (Seems like forever ago, doesn’t it?)
According to Edison Research and Triton Digital about 33 percent of the U.S. population over the age of 12 has listened to a podcast,
As tough as it is to admit, social media really is a popularity game. Will my post get more likes than my friend’s? If no one likes my post, does that mean it’s not any good? (Um, yes, that’s probably the case). While wanting to garner likes is all well and good for individuals, brands need to think about their posts in a different way.
For brands, the focus needs to be on open and authentic interactions with followers. The results of a survey by Social@Ogilvy “suggest that brands should focus on key ‘brand [ambassadors]’ rather than simply active social-media users.” Brand ambassadors will not only share your brand’s posts and comment on their experiences,
If you answered, “yes” to this question, it’s time to take stock of your marketing initiatives. Unless you’ve been living under a rock for the last year or so, you’re already quite aware that we’ve become a society consumed by online video. From YouTube and Vine to Netflix and Amazon, we spend a lot of time watching videos; rather frequently in binge mode. It’s what we do now. We find a rabbit hole and dive right into it. YouTube started us down the path and Netflix perfected the art of keeping us immobilized in front of our mobile devices.
We’ve heard over and over again about how digital buys allow for pinpoint targeting of specific demographic audiences. After all, most of us leave a record of where we go and what we do online. When marketers have that information, they can target ads and content that should appeal to us.
At least that’s the theory.
I’m a 47-year-old professional male. In the past week, I’ve been served ads for:
- Dresses from Zulily, the online retailer of primarily women’s and kids’ clothing
- Verizon Wireless — when I’m accessing the internet from a Verizon Wireless account
- A 30-day trial to toolingu.com to learn CNC manufacturing skills
- “Game of War” a total of 307 times because,
It’s safe to say that no one likes horrible advertising. The bar isn’t very high. We want information on the product offerings. We want to know what the brand stands for and we hope to be delighted and entertained. And nothing pisses us off more than deceptive advertising or spam.
Unfortunately bad ads and the actors behind them are finding ways to profit and flood the digital advertising landscape. They do this through bot traffic, impression laundering (which involves masking the ad’s URL and using a more attractive “front site” to lure advertisers), ad stacking (running ads on top of each other or obscuring ads),
As marketers, we understand the value of being front and center during the product evaluation process. That critical period of time where consumers source the wisdom of crowds on countless review sites to survey the good, the bad and the ugly in the product purchases they’re considering. Millions are spent each year to make sure brands appear at the top of search results and that a social voice is there at every turn as customers convert hours of product research to final purchase. If all goes has planned you’re poised to convert that customer into an ambassador who will praise the virtues of your product,
In the short amount of time since its launch, live-streaming app Periscope has frequently found itself in the headlines – and not necessarily for good reasons. Yes, the app and its competitor Meerkat, are fun and allow people to experience things in real time and feel like they are a part of something, someplace, rather than just seeing a photo of it. But, a whole slew of legal issues come with this.
For public users, piracy and copyright violations are the main culprit, as evidenced by the streams of the Mayweather v. Pacquiao boxing match,