The Ballad of the Dreadnought, a 38-minute film on the history of Martin Guitar’s Dreadnought model of acoustic guitar, won a 2017 Telly Award for Lehigh Mining & Navigation (LM&N).
In addition, LM&N was also recognized by Inc. magazine as one of 5,000 fastest-growing private companies in America.
The Ballad of the Dreadnought, written and produced by LM&N, resulted from the long relationship between the agency and instrument manufacturer Martin Guitar of Nazareth, Pa. The film chronicles the guitar’s 100-year history, tracking its evolution from an ensemble piece in Hawaiian bands to instrument-of-choice for legendary musicians like Hank Williams, Elvis Presley and Neil Young.
In writing and producing the documentary, LM&N used historical photos, vintage footage and interviews with musicians like David Crosby, Vince Gill, Steve Miller and Graham Nash. Actor Jeff Daniels narrates.
The Telly Awards, first given in 1979, honor the best in digital and streaming TV and cable and nonbroadcast productions.
The Inc. Magazine distinction highlights LM&N’s growth. The Inc. 5000 is a list of national firms that average a six-fold boost over the past three years, far outpacing the economy’s progress at 6.7 percent. LM&N is now in very good company, sharing the recognized roster with Zappos, Under Armour, Microsoft, GoPro and Timberland.
“Working with Martin Guitar to produce The Ballad of the Dreadnought was one of those dream projects,” says Denis Aumiller, LM&N Managing Director. “LM&N has a staff whose expertise is clearly in marketing and advertising and brand enhancement, but we’re also lucky enough to have really creative people onboard, including co-business partner, Managing Director Scott Byers.
“Our team’s creativity extends beyond their ability to write and design and imagine; many of them are musicians in their own right, fans of country and jazz and rock. So to work with giants in the music industry who are fans of this amazing model of guitar was a professional and personal thrill. The fact that we’ve been recognized for our efforts with a Telly Award is a real thrill.
“We are very proud of this work and our ongoing, long-term relationship with Martin Guitar. We look forward to many more opportunities of bringing their amazing and rich story to light.
“As for the Inc. 5000 honor,” Aumiller concludes, “this is just a start. Wait to you see where we land next year.”