When you have a great, inspired marketing idea, it’s tempting to just dive into the project immediately. After all, you don’t want to lose that enthusiasm and momentum.
However, taking a little time to write a creative brief can save time, money and misunderstandings in the long run. Since a marketing plan is rarely executed from start to finish by a single person, it’s important you have a road map – the creative brief – to ensure that all of your team members, as well as clients, know what to do and what to expect. The story you want to tell your audience begins with the story your creative brief tells.