The documentary, created with ad agency Lehigh Mining & Navigation, has received recognition from several film festivals
By JACK MARSHALL
Many companies now consider themselves “publishers,” increasingly investing in branded video content to push out online through their websites and social media accounts for marketing purposes.
It’s rare that such creations receive significant artistic recognition—let alone be selected for a major film festival.
Guitar manufacturer C.F. Martin & Co. released a 40-minute documentary short in May, titled “Ballad of the Dreadnought,” in recognition of the 100th anniversary of its influential “dreadnought” guitar shape.