It’s fall and that means harvest season is upon us. Head to any local farmer’s market and you’ll see a cornucopia of produce in an assortment of shapes, colors and sizes.
You will also see some vegetable names that would never make it past the first cut of brand development exercises. They’re either too difficult to spell, too obscure or just plain weird. They fail the considerations for a good brand or product name that we shared about a month ago.
Though their everyday names are acceptable to us now, that doesn’t mean we shouldn’t consider alternatives.