A client of ours met recently with 25 of his peers. They’re all senior brand and marketing strategists at major U.S. corporations. They were talking about the lack of continuity at the top of their organizations.
They took a poll. Out of the 26 of them, 23 of them have experienced a change in CEO or CMO in the past 18 months. That means that only about 12 percent of them have been working with the same CEO and CMO for more than 18 months.
The national average is marginally better. The average tenure of a Fortune 500 company CEO was 9.7 years in 2013.