Air Products Electronics Materials group works with major tech companies that develop the next generation of electronics. Air Products materials and processes are instrumental in the development of faster, smaller and more powerful technology. We wanted to create a video that would help bring their “Advancing” position to life.
We sought to demonstrate the shock of the new; how emerging technology can have a disruptive and jarring effect on society when it first arrives.
The video positions Air Products as having the expertise to play a critical part in enabling the development of leading-edge technology that eventually becomes everyday technology. It shows how Air Products has the expertise to help global tech companies shape the future.
The video galvanized the Electronics Group and reinforced their positioning as a company that advances technology. Debuted at a key industry trade show, it provided the group with an identity, purpose and long sought swagger. It also helped employees feel good about the company and made potential customers understand how Air Products can help them.