Blue Mountain is blessed with one geographical feature that helps makes it a top regional ski destination: the highest vertical drop in Pennsylvania. For skiers and snowboards that means heart-stopping adventure down some seriously steep trails.
Our campaign included social media and public relations. It let snowboards know we speak their language and skiers know they can do some downhill carving thanks to the mountain’s unique terrain. The work helped attract more skiers and boarders of all skill levels to Blue Mountain from northern New Jersey and Philadelphia.