Develop an app that would pull off a near impossible feat: appeal to beginning players as well as hardcore enthusiasts.
One of the keys to success would be to maintain Martin’s brand image — traditional, authentic and rich in history — while building something modern and sophisticated.
The app has all the looks of the Martin brand. It features a robust guitar tuner for any player and a custom guitar configurator for advanced players to build their dream guitar and share it to their social spaces. It also contains tips on changing strings and an ear tuner to help players learn notes.
More than 200,000 downloads (and counting) and a way for Martin to stay top-of-mind by being on guitar players’ devices. See the app and get the download link for Apple or Android from Martin’s web page.