Olympus is a leading voice technology company. Their recorders and professional dictation systems are used in businesses all over the globe. Recently, Olympus developed a high quality recorder to help musicians capture their performances in CD quality sound.
Our marketing program revolved around advertising, social media, events and public relations. The insight behind most of the communication is that serious musicians aspire to get out of their garage and make it big. Instead of getting bogged down in technical detail, our work takes an aspirational tone that speaks to musicians who need a tool to improve their performances and lay down tracks with high fidelity.