Olympus cameras are used by legions of professionals and amateurs who want razor sharp photos and videos. They’re sold through an extensive dealer network and every camera launch represents a big sales opportunity.
We created in-store materials that capture the essence of each model, educates dealers and stirs excitement about selling. One challenge is explaining the camera’s advanced technology in a way that professionals can appreciate and amateurs will understand. So far, we’ve helped to successfully launch over a half dozen new cameras.