It started with an upscale steakhouse. Then came an upscale Italian restaurant. Next was an upscale Mexican restaurant. As you can see, upscale is the operative word. Our work for Paxos restaurants got us involved with every detail of customer experience — from the big picture marketing to choosing a bread vendor and picking out attire for the servers. We named the restaurants, designed the logos and menus, created the signage, and produced the ads and websites — all while positioning the three Paxos restaurants as unique places to dine.