Alliance Homecare, a Manhattan-based premium homecare company, reached out to Lehigh Mining and Navigation to refresh their brand and social media approach. The LM&N creative team extracted colors and styles from Alliance’s existing brand guidelines and applied them to updated, stylized imagery to better reflect the company’s values. To enhance social presence, a strategic mix of news, information, and health and safety tips were added to traditional announcements and events, delivering a balanced blend of relevant content that maintains the high standards of the brand. Ongoing social campaigns include posts about regional senior services and agency partners to gain traction and boost impressions and shares. The successful social media refresh was a key component of the overarching Alliance brand update.