Alliance Homecare, a Manhattan-based premium homecare company, reached out to Lehigh Mining and Navigation to develop a fresh approach to their social media. The LM&N creative team extracted colors and styles from Alliance’s existing brand book and applied them to updated, stylized imagery that better conveys the company’s image. A strategic mix of news, information, and health and safety tips were added to traditional announcements and events, delivering a balanced blend of relevant content that maintains the high standards of the brand. Ongoing social campaigns periodically post about regional senior services and agency partners to gain traction and boost impressions and shares. In the end, the social media refresh became one component of an overall Alliance brand update.