At Lehigh Valley Health Network, the Lehigh Valley Heart Institute and Lehigh Valley Cancer Institute encapsulate the network’s commitment to cutting-edge research and nationally ranked medicine. We positioned the Institutes with “Amazing. Everyday.” to reflect their trusted delivery of care that changes lives. In this multi-channel campaign, patients told their own stories about how their lives were saved, minimizing clinical jargon and maximizing emotion. The successful campaign generated awareness for the Heart and Cancer Institutes by conveying the true value created by their physician and nursing teams.
Lehigh Valley Health Network