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  • Using Emotion to Breathe Life into a Medical Product.


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Portable oxygen concentrators set people free and help them reclaim their lives. After all, for anyone with a serious respiratory illness, POCs are a welcome alternative to big, bulky oxygen tanks. Precision Medical makes lightweight and compact POCs that are easy for anyone to use. With such powerful features, what’s the primary benefit? We showed it through a 30 second story of a grandmother spending time with her family. For millions of people who depend on a POC, that’s the biggest benefit of all.

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