Helping a county care about a new hospital.

Hospitals are being built, expanded, and refurbished on a monthly basis around the country. Announcements to surrounding communities are often along the lines of “Now open! Please visit.” So when St. Luke’s University Health Network announced it was constructing a hospital in historically underserved Carbon County, they needed a compelling message. “Building Better Healthcare” connects the construction of the hospital to the larger idea of delivering the kind of care that’s been missing from the county. Designed with a modern and technology-forward look that commands attention, the campaign blends traditional and digital media to boost awareness of the new medical campus. The messaging is flexible enough to work with service-line marketing while always keeping the purpose of the new hospital front and center.