St. Luke’s University Health Network is the nation’s top teaching hospital. And why not? They’ve been training nurses since 1885 and its medical school is educating the next generation of physicians. When they opened a School of Phlebotomy last year, they needed students. Our multimedia campaign revolved around the fact that phlebotomy is an ideal entry-level healthcare career. All materials from social posts to digital banners to signage and collateral feature a cohesive look and a sophisticated, professional feel. Within a month of launching the campaign, the first session was filled, and the second session was close to selling out. How’s that for drawing attention?
St. Luke's School of Phlebotomy