How Marketing Helped Fill a Phlebotomy School - Lehigh Mining and Navigation - A creative advertising, branding, and marketing agency working Pennsylvania and New Jersey | Lehigh Mining and Navigation
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How Marketing Helped Fill a Phlebotomy School

St. Luke’s University Health Network is the nation’s top teaching hospital. And why not? They’ve been training nurses since 1885 and its medical school is educating the next generation of physicians. When they opened a School of Phlebotomy last year, they needed students. Our multimedia campaign revolved around the fact that phlebotomy is an ideal entry-level healthcare career. All materials from social posts to digital banners to signage and collateral feature a cohesive look and a sophisticated, professional feel. Within a month of launching the campaign, the first session was filled, and the second session was close to selling out. How’s that for drawing attention?


St. Luke's School of Phlebotomy



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Lehigh Mining and Navigation is in the Lehigh Valley, Pennsylvania – home to two nationally-recognized health networks and a top medical school. It means we’ve had lots of opportunity to develop a deep understanding of healthcare branding. Put our expertise to work to help you solve a range of marketing challenges while making your brand better, stronger and more relevant. After all, you have a good story. Make sure it’s well told.

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