B. Braun is a medical device OEM. They were looking to create a direct mail campaign that went beyond standard issue junk mail. Now in its fifth year, the notebook campaign is a unique combination of entertainment and education that regularly returns response rates triple the national average. The secret? An insightful, creative idea that’s flawlessly executed and refreshed year after year. This direct mail campaign — plus some of the strongest advertising in the medical device industry — has gone a long way in helping B. Braun maintain high awareness and climbing sales.