Creating a modern take for a timeless brand.

Martin Guitar is a brand that defies time. Since 1833, they’ve made many of the most popular acoustic guitars in the world—guitars played by everyone from casual strummers to superstars. The company needed a branding refresh to remain relevant to a global audience of players of all ages while continuing to reflect its timeless heritage. Working closely with Martin, we helped develop a branding position and other foundational elements. Guidelines for logo usage, photography, type, voice, website design and more keep everyone—and it’s a big, diverse group—on brand. It all adds up to a consistent, unified image that strikes a chord Martin can call its own.​