Martin Guitar is a brand that defies time. Since 1833, they’ve made many of the most popular acoustic guitars in the world—guitars played by everyone from casual strummers to superstars. The company needed a branding refresh to remain relevant to a global audience of players of all ages while continuing to reflect its timeless heritage. Working closely with Martin, we helped develop a branding position and other foundational elements. Guidelines for logo usage, photography, type, voice, website design and more keep everyone—and it’s a big, diverse group—on brand. It all adds up to a consistent, unified image that strikes a chord Martin can call its own.
C. F. Martin & Co.
Design
Identity
Mobile Sites
Positioning
Website
T: 610-351-7150
E: [email protected]
A: 600 Hamilton St., Suite 210, Allentown, PA 18101
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