DOD is the original boutique guitar pedal maker. They created one of the world’s first Phasor pedals in the early 1970’s and changed the sound of rock with iconic pedals in the 1990’s. After a long hiatus, DOD redesigned and reissued 8 popular pedals in 2019. We developed an extensive digital promotional campaign using an old school look that signaled DOD’s analog heritage. The vintage pedals have been received well by players evidenced by strong sales.