Designing and marketing our own product.

Guitarists can choose from thousands of pedals. But how many of those were designed by an ad agency? Exactly one. We worked with Fuzzrocious Pedals to create Blast Furnace. The art is a caricature of a fire-breathing piece of industrial salvage inspired by Bethlehem Steel, once located in our hometown of Bethlehem, Pa. The visual heat and fiery explosions coming from the Blast Furnace monster reflect the ominous, glitch-filled fuzz generated by our pedal. The ad campaign reflects the distinctive distortion that makes Fuzzrocious Pedals so popular.