Redefining a 185-year-old brand for today.

Martin is a brand as old as American music itself. Their guitars have been played by every influential musician for the past 185 years and helped shape the sound of country, bluegrass, folk, rock and all its forms and iterations. To build the brand, we tapped into this deep reservoir of music and musicians. The thread that runs through the advertising over many campaigns is Martin’s iconic place in American musical history while keeping it relevant to today’s players.