The challenge was to build a smartphone app that would appeal to beginning players and hardcore enthusiasts. One of the keys to success would be maintaining Martin’s brand image — traditional, authentic and rich in history — while building something modern and sophisticated. We created a guitar tuner for all players. A custom guitar configurator lets established players build their dream instrument and share it socially. There are tips on changing strings and an ear tuner to help players learn notes. The app has more than 210,000 downloads and gives players a high-tech way to interact with a low-tech brand.
C. F. Martin & Co.