Olympus is a powerhouse voice technology company. Their recorders and professional dictation systems are used in businesses worldwide. Olympus developed a high-quality recorder to help musicians capture their performances in high-resolution sound. Our marketing program revolved around advertising, social media and public relations. The insight driving the communications is that serious musicians want to get out of their garage and make it big. So instead of getting bogged down in technical detail, our work takes an aspirational tone that speaks to musicians looking for a tool to improve their performances and lay down tracks with incredible clarity.