Creating legal advertising with an emotional appeal.

Most legal advertising involves heavy use of words like “justice” and “settlement” with a liberal sprinkling of the phrase “get what you deserve.” With Philadelphia-based Pond Lehocky, one of the state’s largest workers’ compensation law firms, we took a higher road. They repair lives damaged after a devastating workplace injury. Our work reflects the firm’s determination to treat each client as if their life depends on it — because it usually does. Inquiries soared 15% over the previous year without any additional media spending.