Seeker Music is an alternative to the big, impersonal music publishing companies. They’re not just collecting and distributing royalties. They work with emerging songwriters to develop their talent and guide their creative journey. After all, the President is a songwriter himself with an impressive list of hits. We were involved with this start-up with offices in Los Angeles, New York and London from the beginning by laying the foundation for their brand. We created everything from their purpose and brand values to a full identity package. The stylized lantern logo is Seeker’s way of telling creators they provide light and direction while they’re on their journey.