Helping a county care about a new hospital.

It seems as if hospitals are being built, expanded or refurbished on an almost weekly basis around the country. The message to the surrounding communities is often along the lines of “Now open. Please visit.” So when St. Luke’s University Health Network announced it was constructing a hospital in historically underserved Carbon County, they needed a compelling message. “Building Better Healthcare” connects the construction of the hospital to the larger idea of delivering the kind of care that’s been missing from the county. Designed with a modern and technology-forward look that commands attention, the campaign blends traditional and digital media to boost awareness of the new medical campus. The messaging is flexible enough to work with service-line marketing while always keeping the purpose of the new hospital front and center.