• Creating a strong call for phlebotomists.

St. Luke’s Phlebotomy Campaign

St. Luke’s University Health Network is the nation’s top teaching hospital. And why not? Educating health care professionals has been a part of St. Luke’s mission for more than 150 years. They’ve been educating nurses since 1884 and its medical school is training the next generation of physicians. When they opened a School of Phlebotomy last year, they needed students. Our multimedia campaign revolved around the fact that phlebotomy is an ideal entry-level healthcare career. All materials from social posts to digital banners to signage and collateral feature a cohesive look and a sophisticated, professional feel. Within a month of launching the campaign, the first session was filled, and the second session was close to selling out. How’s that for drawing attention?


St. Luke's School of Phlebotomy



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