There are generally two types of restaurants serving Mexican food: national chains with homogenized cuisine or small, hole-in-the-wall places that offer little in the way of ambiance. Torre changed that. This tastefully designed restaurant is built around a striking two-story tower (torre in Spanish) made of tequila bottles. The atmosphere and décor have the feeling of a festive outdoor party. We handled everything from naming to logo to menus and children’s menus that double as Day of the Dead masks. Our influence even extended to the look of the server uniforms. We provided a full range of branding that helped successfully launch a new style of Mexican restaurant.