Helping a Brand That's Helping Dogs in Need

It’s a simple proposition: when you walk your dog with the free WoofTrax app, you raise money to help dogs in need. The more people using the app, the more money is donated to animal charities. WoofTrax was launching an updated app and realized their branding needed sharper focus and a creative lift. We rethought the brand by defining its purpose and developing a manifesto. Fresh creative assets — tagline, type, photography, digital ads, videos and more — gave WoofTrax a distinctive look that stands out from a crowded pack of pet apps. An uptick in downloads and new users confirm that the new branding is doing its job. And more dogs are getting the help they need.